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Certified Digital Marketing Professional

Industry-recognized digital marketing certification covering SEO, social media, analytics, and campaign management. Transferable to business degree programs.

Instructor
Jennifer Walsh, Marketing Director
Duration
10 weeks
Modules
4
$279

What You'll Learn

  • Master digital marketing channels
  • Pass industry certification exam
  • Launch and manage marketing campaigns
  • Eligible for 9 college credits in Marketing/Business

Course Curriculum

1

Digital Marketing Foundations

Overview of digital marketing channels and strategy

2 weeks
Topics Covered:
  • •Marketing Fundamentals
  • •Customer Journey
  • •Channel Strategy
  • •Metrics & KPIs
2

SEO & Content Marketing

Search engine optimization and content strategy

3 weeks
Topics Covered:
  • •Keyword Research
  • •On-Page SEO
  • •Link Building
  • •Content Creation
3

Social Media & Paid Advertising

Social platforms and PPC campaigns

3 weeks
Topics Covered:
  • •Facebook/Instagram Ads
  • •Google Ads
  • •Social Media Strategy
  • •ROI Tracking
4

Analytics & Certification

Google Analytics and certification exam

2 weeks
Topics Covered:
  • •Google Analytics
  • •Campaign Analysis
  • •Reporting
  • •Certification Exam

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